Wednesday, 30 November 2016
Typography and Design
Action and crime movies have similar fonts due to them often being hybridised or acting as sub-genres to one another (Either crime as a sub to action, or action as a sub to crime). Both are intertwined due to the nature of the genres, crime involves action and violence, similarly, action involves a crime of some sort. Therefore, the font seen with these genres are almost always bold and sans-serif which implies seriousness, as it looks simple and straight to the point, not fancy like serif fonts. They're large and captivating as it's almost in your face and taking up some of the canvas, they're unmissable which suits the overall tone of the movie. the colours are dark to suit the eerie criminal, serious, action-packed mood (as action/crime aren't usually brightly coloured or happy/jovial), or colours that have dangerous connotations like Red. Furthermore, the bold typeface often connotes power and portray the main character as being dominant.
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